Tyler ISD Unveils Bold New Brand, Reflecting Vision, Values, and Future
Tyler ISD’s New Look is Here
“As Tyler’s hometown school district, it was important that our visual identity reflect the city we serve.”Jennifer Hines, Chief Communications Officer for Tyler Independent School District
Tyler, TX – Today marks an exciting milestone in the story of Tyler ISD. The district
proudly announces the official launch of its refreshed brand—one that reflects who Tyler
ISD is, what it stands for, and where it’s headed. The new look is designed with
purpose, aligned with vision, and rooted in the district’s unwavering commitment to
students.
“As our sesquicentennial emerges on the horizon, and as our pride continues to explode
in sharing the name of our hometown school district with the great city and adjacent
communities we all live, it was time to link not only the vibrancy of what Tyler is known
for, but for what it is becoming: no longer the hidden gem behind the pine curtain, but
renowned for its future, known across Texas and our country,” said Superintendent Dr.
Marty Crawford.
The updated brand is more than a logo; it reflects Tyler ISD’s values, identity, and vision
for the future. It signals that the district is bold enough to expect more, sturdy enough to
remain grounded in timeless values, and innovative enough to lead the way in Texas
education.
“As Tyler’s hometown school district, it was important that our visual identity reflect the
city we serve,” said Jennifer Hines, Chief Communications Officer. “Our look now aligns
with the energy, growth, and innovation happening across Tyler. Just as the city is
advancing, so are we—together.”
The refreshed monogram proudly features the iconic rose, a symbol long associated
with the City of Tyler, embedded in bold, clean lines that represent the district’s forward
movement. This visual change is part of the district’s Next is Now approach—investing
in modern facilities, cutting-edge programs, and a relentless focus on excellence so
students are equipped for their future today.
“This is more than a visual update,” Dr. Crawford added. “It’s a declaration of who we
are: your hometown school district, leading the way in East Texas education. Because
the future isn’t something we wait for. Next is Now.”
Tyler ISD’s refreshed brand will roll out across campuses, digital platforms, uniforms,
signage, and district materials over the coming months. The community will begin to see
the new identity integrated into all aspects of the district’s presence, reinforcing Tyler
ISD’s promise to expect more, achieve more, and boldly grow into the future.
Because We Are Tyler. We are your hometown school district.
Courtesy photos by Tyler Independent School District
